Since 2005, Gucci Creative Director Frida Giannini has designed an exclusive accessories collection dedicated to the Gucci Campaign to Benefit UNICEF. Gucci stores worldwide donate a percentage of sales from a special group of products devoted to the UNICEF partnership.
For the 2008 initiative, Gucci announced the launch of the white TATTOO HEART COLLECTION, together with a landmark advertising campaign devoted to the company’s unique global partnership with UNICEF. Award-winning musical artist Rihanna will star in an unprecedented international advertising campaign to highlight the 4th annual Gucci Campaign to Benefit UNICEF.
Tuesday, December 13, 2011
Gucci Creative Director Frida Giannini has designed an exclusive accessories collection dedicated to the Gucci Campaign to Benefit UNICEF
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